6 Surprise Rewards to Boost Loyalty Program Engagement

19-Mar-2024

Your favorite customer is just about to check out, and BAM! A surprise discount appears, pushing down the total and making their day. Or it's time for the sale, which makes them question their spending habits, but a free gift makes the decision even easier.

Surprise rewards aren't solely about scoring some extra cash or a freebie; they're about creating memorable experiences and creating genuine connections with customers. And let's be real, everyone loves to get a little surprised now and then.

Loyal customers can either make or break a business. Thus, companies seek innovative ways to keep them engaged with their brand loyalty programs.

However, the traditional approach of customer loyalty programs can confuse people and make them lose interest easily. That's why, many businesses today use surprise and delight in loyalty programs.

These surprise rewards can create meaningful interactions that resonate with customers. Also, it adds an element of surprise and captivates the audience much more than others.

Why Surprise and Delight are Important in Loyalty Programs?

Imagine receiving a big surprise reward from your favorite brand out of the blue – wouldn't that make anyone's day?

Surprise rewards bring out positive emotions such as joy, excitement, and gratitude, which leave a lasting impression on customers. These exciting rewards make their weekly or monthly visits into rituals making it a memorable and fun experience.

According to market research, ‘80% of customers say that their experiences with a brand are just as important as the products or services it offers'.

When customers feel appreciated and valued, they are more likely to develop a sense of loyalty towards a brand. This emotional connection leads to increased customer retention and encourages word-of-mouth referrals. Thus, ultimately increasing sales and expanding business growth.

Surprise Rewards to Boost Loyalty Program Engagement

Now, let's explore six creative ways to surprise your clients that can take your loyalty program engagement to new heights:

Shipping Shuffle- Get Surprise Upgrades

Shipping upgrades are like finding an extra slice of pizza in the box when you thought you had eaten them all — exciting and worth it! People love it when they get online rewards and realize that their order will be at the doorstep before the day is done.

Whether it's a free upgrade, overnight shipping, or a same-day delivery surprise, shipping upgrades can turn routine shopping trips into something much more entertaining.

But surprise rewards go beyond mere transactional speed. They demonstrate to customers that you genuinely value their patronage and loyalty. Because let's face it – happy customers are loyal customers.

These little surprises go a long way, from increased brand value, to how your brand is perceived, to the increased customer lifetime value.

Surprise rewards exceed expectations, sparking positive emotions that build loyalty. Loyal customers not only return but become brand advocates, amplifying your reach through word-of-mouth. This fosters a stronger brand image, propelling your business forward.

Birthday Bonuses- Celebrate in Style!

Birthdays are a time for celebration, and what better way to celebrate than with a special birthday bonus from a favorite brand?

Whether it's that extra discount, free gift, or bonus points, birthday rewards are a simple yet effective way to surprise and delight customers.

These surprise rewards make them feel acknowledged on their special day and show that you care about them beyond just their purchases.

VIP Access Pass- Superstar Status and Treats

Everyone loves feeling like a VIP, especially from the brands we love. Giving VIP access to exclusive events, sales, or product launches can make customers feel special and appreciated.

Whether it's early access to a new collection, special events, or limited edition products, these VIP perks elevate the customer's status and instill a sense of superiority. With these surprise rewards and special perks, such as event invitations or behind-the-scenes access, brands can significantly enhance customer lifetime value.

Limited Edition Merchandise- Snatch Rare Collections

People love to have products that are rare and exclusive. They become symbols of status, markers of individuality, and badges of honor for those fortunate enough to possess them.

Access to our unique products and limited editions sets our company apart from the crowd, making our customers feel popular and confident.

Offering exclusive products not available anywhere can be a powerful incentive for customers. Think free trials, demos of new products, or limited-time sales that excite everyone to ask, "Where did you get that?"

Customers feel privileged to access unique products that aren't available to the general public. Because they're not just buying, but feeling a sense of belonging like being part of something greater. Acknowledging their presence and making them feel like valued members of the brand will solidify their loyalty and deepen their connection to your brand.

With limited edition items, you're not just selling products – you're selling an experience, a sense of exclusivity that others can't provide. Thus, these surprise rewards can help businesses increase engagement and sales. This is also a great way to reward the most loyal customers with something truly special.

Double or Triple Points- Earn More on Special Days!

Everyone appreciates earning extra perks for their loyalty, don't they? Hosting double or triple reward points days is a great way to incentivize customers to engage more with the loyalty program.

Offer extra points on specific days or during special promotions to create a sense of urgency and excitement among customers. This encourages them to make purchases instantly and redeem rewards sooner enhancing overall program satisfaction and customer participation.

Customized Gifts- History with a Mystery!

Want to entice customers with surprise rewards and gifts just for them? Remember the joy of your regular customer when their go-to-order is ready and waiting for them.

Customers love it when brands care for them. And what better way to make them feel special than with personalized gifts that match their purchase history and unique style? This adds a personal touch and makes their shopping experience even better.

Moreover, it shows that you value their preferences and know them more than others. This is what customized gifts offer in surprise and delight loyalty programs.

Conclusion

Surprise rewards are powerful tools that can take loyalty programs to the next level. Whether it's customized gifts, VIP access passes, or birthday bonuses, the key is to surprise and delight customers at every opportunity possible.

Therefore, this will transform them into brand advocates who will champion the business for years to come. So go ahead, bring a little magic into your rewards program, and watch the engagement reach as high as the sales!